I-BMW ixolise ngomonakalo we-ayisikhrim kwimiboniso yeemoto yaseShanghai

I-BMW iphoqeleke ukuba ixolise eTshayina emva kokuba ityholwe ngokucalucalula kwi-Shanghai motor show xa yayinika ii-ayisikhrim zasimahla.

Ividiyo ekwiqonga laseTshayina elifana neYouTube iBilibili ibonise iMini booth yomenzi weemoto waseJamani kumboniso wabathengi enika i-ayisikhrim yasimahla kubakhenkethi bamanye amazwe, kodwa igxotha abathengi baseTshayina.

Iphulo le-ayisikhrim “lalijoliswe ekunikezeni idizethi emnandi kubantu abadala nabantwana abatyelele umboniso”, itsho njalo ingxelo yeMini China kwingxelo epapashwe kamva kwiwebhusayithi ye-microblogging yaseTshayina iWeibo. “Kodwa ulawulo lwethu lwangaphakathi olungenamsebenzi kunye nokusilela kwethu emsebenzini kubangele ukungakhululeki. Sicela uxolo ngokunyanisekileyo ngaloo nto.”

Ingxelo kamva evela kwiMini kwihlabathi liphela yathi eli shishini “liyalugxeka ucalucalulo ngokobuhlanga nokunganyamezelani nangayiphi na indlela” kwaye liza kuqinisekisa ukuba oku akuphindi kwenzeke.

I-hashtag ethi “BMW Mini booth etyholwa ngokucalucalula” ibibuthe imbono ezingaphezu kwe-190 yezigidi kunye neengxoxo ezili-11,000 ngeWeibo ukusukela ngoLwesine emva kwemini.

Umboniso weemoto obanjwa minyaka le emibini ngomnye weminyhadala emikhulu yeemoto kwikhalenda yaseTshayina, kwaye lithuba lokuba abenzi beemoto bamazwe ngamazwe babonise iimveliso zabo zamva nje kwimarike ekhuphisana ngakumbi.

Kangangeminyaka iTshayina yayiyeyona nto iphambili kushishino lwehlabathi njengoko abathengi basekuhlaleni babefuna udumo lokuqhuba iimpawu zamazwe ngamazwe.

Kodwa ukuphucuka okuphawulekayo kumgangatho wezithuthi ezivela kwiimpawu zasekhaya nakwiinkampani ezintsha kuye kwathetha ukhuphiswano oluqatha, ingakumbi kwicandelo elikhula ngokukhawuleza lezithuthi zombane.

Abasebenzisi abaninzi bakhetha ukuyeka iBMW baze basebenzise izithuthi ezintsha zamandla ezenziwe eTshayina. Ukulahlekelwa ngabathengi abaninzi eTshayina kunempembelelo enkulu kwiBMW. Kwaye iinxalenye zeemoto ezenziwe eTshayina ziya zithandwa ngakumbi kwihlabathi liphela.